18 Mar 5-hour ENERGY Hits the Pro-Cycling Circuit
In regards to the new sponsorship, Chad Thompson, the team’s General Manager, said “… Not only has it improved our budget and stature, sped up our plans to become a Pro-Continental team and increased events we will register for in 2011, but has given us a tremendously helpful and legal supplement to assist our racers and staff achieve our objectives (winning).”
5-hour ENERGY President Scott Henderson is also thrilled to collaborate with the pro cycling team.
“Although we are selling over one million bottles a day, we are always looking for new opportunities to reach out to new consumers…” Henderson said. “We see this as a great opportunity to help this leading team achieve even better levels of success, and as a way to connect with the active lifestyle community that enjoys watching competitive cycling.”
The pro cycling team is sporting a new name, an updated logo (pictured right) and redesigned team jerseys.
On March 25 the cycling team, officially registered as “Kenda/5-hour Energy® Pro Cycling presented by Geargrinder,” will kick off the 2011 season with the San Dimas Stage Race in San Dimas California. For the full 2011 USA Cycling National Racing Calendar, visit www.usacycling.org