06 Sep 5-hour ENERGY® Introduces Sour Apple Extra Strength in Camouflage Wrapper

New flavor aims for outdoor enthusiasts

Farmington Hills, MI – September 6, 2013 – The safe enjoyment of outdoor sports demands alertness and clarity.  To help outdoor enthusiasts feel energized, Living Essentials, is introducing new Sour Apple flavored Extra Strength 5-hour ENERGY®, which will make its debut in September 2013.  The new offering will bear a camouflage wrapper, and target hunters, fishermen and other outdoor enthusiasts.

“5-hour ENERGY® shots are ideal for outdoor enthusiasts,” said Scott Henderson, president of Living Essentials. “Outdoor sports require vigilance and clear thinking, and 5-hour ENERGY® products help provide the feeling of energy and alertness outdoor enthusiasts will appreciate. The product’s size and convenience are also a big plus.”

He added, “Sour Apple’s camouflage wrapper is pretty cool, too.”

Sour Apple flavored Extra Strength 5-hour ENERGY® will be available in a wide variety of retailers including sporting, convenience, food, drug, and mass merchants including Wal-Mart.