09 Sep Living Essentials Introduces Raspberry Flavored 5-hour ENERGY® in Support of Living Beyond Breast Cancer
Farmington Hills, MI – September 9, 2013 –Living Essentials continues to support breast cancer causes with the introduction of a new, limited edition, specially marked raspberry flavor of 5-hour ENERGY®. From now through December 31, 2013, Living Essentials, LLC (the distributor of 5-hour ENERGY® shots) will donate five cents from the sale of every bottle of raspberry flavored 5-hour ENERGY® to Living Beyond Breast Cancer (LBBC), a national nonprofit education and support organization serving women and families affected by breast cancer.
The minimum guaranteed donation is $75,000.
“Our company has a strong history of supporting causes that fight breast cancer,” said Melissa Skabich, Communications Director for 5-hour ENERGY®. “This year we chose LBBC because we’re so impressed with the great work they’re doing to empower women affected by breast cancer, and we are working hard to help support the organization both financially and by raising awareness of the cause.”
In addition to the donation, Living Essentials is launching a significant awareness campaign that includes national advertising, public relations and special events. The LBBC logo will be placed on the hood of NASCAR driver Clint Bowyer’s No. 15 Toyota Camry for Michael Waltrip Racing at three upcoming races on the NASCAR Sprint Cup Series schedule. The logo will debut at the Sept. 29 NASCAR race in Dover, Del.
The day before the big race, Living Essentials will sponsor Dover International Speedway’s Sept. 28 NASCAR Nationwide Series race, which will be billed as the “5-hour ENERGY® 200 benefitting Living Beyond Breast Cancer.” Prior to the race, there will be a “Yoga on the Track” event to help raise additional awareness for LBBC. All ticketholders are invited and welcome to join in the event.
“The financial contribution and the comprehensive media campaign by the makers of 5-hour ENERGY® products will help us to reach many people who are currently unaware of the programs and services that LBBC offers to those facing a breast cancer diagnosis,” said Kevin Gianotto, LBBC’s Associate Director, Marketing and Corporate Relations.
Raspberry flavor 5-hour ENERGY® shots will be available in retail outlets across the country. For more information visit www.5hourenergy.com
About 5-Hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.