25 Nov Living Essentials Announces the 5-hour ENERGY® Helps Amazing People Program

“Why only pay celebrities or athletes? Why not give to the real heroes,” said Manoj Bhargava, founder, 5-hour ENERGY®.

Farmington Hills, MI – November 25, 2013 – Living Essentials, LLC (the distributor of 5-hour ENERGY® shots) today announced the national launch of the “5-hour ENERGY® Helps Amazing People” program, which recognizes outstanding people who, despite their own challenges, give their time and energy to make the lives of others better. Those who are selected receive $50,000 and are also featured in a weekly online video series that is heavily promoted on YouTube and Facebook, garnering tens of millions of views and significant exposure for their efforts, which are often aligned with nonprofit organizations.

“Why only pay celebrities or athletes? Why not give to the real heroes,” said Manoj Bhargava, founder, 5-hour ENERGY®. “5-hour ENERGY® has always been about helping hard working people, and the Amazing People program takes this further by making a significant difference in the lives of those who are working through difficult circumstances.”

More than 20 individuals have been featured to date, with a total donation over $1 million. Recipients include a victim of gang violence who provides a safe haven for teenagers in the most dangerous section of New Orleans; a mother with disabled sons who volunteers tirelessly for Easter Seals; a widow who has dedicated her life to taking in orphans in need; a former Bollywood actress who spent her life savings to help victims of domestic violence in Miami; a wildfire victim from Colorado Springs who lost her home yet continues to rescue puppies from mills; an Iraq War veteran with PTSD who assists those returning from service with getting back on their feet; among many others.

The company is supporting the program with a full-scale advertising campaign, which begins today and will run through the end of the year.

“5-hour ENERGY® Helps believes that by sharing these inspirational stories, others will be motivated to give their time and energy to a worthy cause,” said Bhargava.

For more information about the 5-hour ENERGY® Helps Amazing People program, visit http://www.5hourhelps.com.

About 5-Hour ENERGY®

5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.