14 Jan Latest Research Shows Improved Long-Term Memory with Same Caffeine Levels as 5-hour ENERGY® Shots

Farmington Hills, MI – January 14, 2014 –A recent study from Johns Hopkins University and published in Nature Neuroscience found that caffeine has a positive effect on long-term memory.  According to an article posted on John Hopkins’ Hub online news center, this is the first study of its kind that examined caffeine’s effects on long-term memory. The levels of caffeine found most beneficial, 200 milligrams, is the same amount in 5-hour ENERGY® shots.

“When developing 5-hour ENERGY® almost 10 years ago, we specifically chose 200 mg. of caffeine for its optimum effects when combined with the vitamins and nutrients in our formula,” said Manoj Bhargava, founder, 5-hour ENERGY®.

The study out of Johns Hopkins is the latest in a growing body of published research that debunks the myths surrounding caffeine intake.

For instance, a clinical study published in the April 2013 issue of Appetite, an international research journal specializing in behavioral nutrition, found that 5-hour ENERGY® products “significantly improved important aspects of cognitive function for up to six hours.”  The study was designed to evaluate the effects of 5-hour ENERGY® products compared to a placebo on major aspects of cognitive function, alertness and mood in volunteers.  When volunteers received the 5-hour ENERGY® product, they were able to maintain their initial levels of attention over a six hour period, indicating that the product helped maintain focus, concentration, information processing and vigilance.  5-hour ENERGY® products also had favorable effects on both short and long term memory.

About 5-Hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.