17 Aug Living Essentials Announces Donation from Sales of Cherry Flavored 5-hour ENERGY® in Support of The Special Operations Warrior Foundation
Farmington Hills, MI – August 17, 2014 –Living Essentials, LLC (the distributor of 5-hour ENERGY® shots) today announced a donation of $279,061.60 to the Special Operations Warrior Foundation (SOWF), a top-rated nonprofit organization based in Tampa, FL that supports the military’s special operations forces and their families through college scholarships, family services, and financial stipends. The check was presented at tonight’s Tampa Bay Rays game at Tropicana Field, where Command Sgt. Major James Faris threw out the first pitch. Faris is the senior enlisted advisor to the Commander, United States Special Operations Command, located at MacDill Air Force Base.
The total amount of the donation was based on five cents from the sale of every bottle of the limited edition, specially marked Cherry Flavored 5-hour ENERGY® shots sold between May 1, 2014 and July 31, 2014.
In addition to the monetary donation from the makers of 5-hour ENERGY®, the program had an immediate and profound impact on the organization, which saw a 99% increase of website visits, and an 11% jump in new visitors to the site from the same time period last year. Also during this time, there was an increase in private donations totaling nearly $250,000, which SOWF attributes to the advertising, special events and publicity from the campaign.
“The exposure we received through the 5-hour ENERGY® program is priceless,” said Vice Admiral and Navy SEAL (Ret.) Joe Maguire, president of the Special Operations Warrior Foundation. “The funds received from the sale of the Cherry bottles of 5-hour ENERGY® and the increase in private donations will go a long way in supporting the families of America’s special operations troops and our wounded operators,” said Maguire. “It is heart-warming to receive this donation which honors our fallen warriors and reminds our families who have sacrificed so much that they are not forgotten.”
About 5-Hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, Portugal, the Netherlands and South Africa.
About the Special Operations Warrior Foundation
The Special Operations Warrior Foundation (SOWF) was founded in 1980 to serve the military’s special operations forces and their families. A tax-exempt 501 (c) (3) nonprofit organization, the SOWF is dedicated to ensuring no-cost college scholarship grants and educational counseling to the children surviving special operations personnel who lose their life in the line of duty. Additionally, the SOWF provides funds to the families of severely wounded and hospitalized special operations personnel to meet their immediate financial needs.