17 Sep Sales of Pink Lemonade Flavored 5-hour ENERGY® to Support Living Beyond Breast Cancer
FARMINGTON HILLS, MI – September 17, 2014 – Living Essentials, LLC (the distributor of 5-hour ENERGY® shots) will continue to support Living Beyond Breast Cancer (LBBC) for a second year through sales of a limited edition, specially marked pink lemonade flavor of 5-hour ENERGY® that will be on shelves starting this month. In 2014, Living Essentials will donate five cents from the sale of every bottle of specially marked pink lemonade flavored 5-hour ENERGY® shots sold in the United States to this national nonprofit whose mission is to provide trusted information and a community of support to individuals affected by breast cancer, their families, caregivers and medical professionals. The minimum guaranteed donation is $200,000.
In 2013, Living Essentials’ contribution of $344,269.20 and the exposure provided as part of a national advertising campaign significantly impacted LBBC’s ability to expand the scope of their services and provide thousands of individuals with free educational resources and support services. Calls to LBBC’s toll-free Helpline doubled from the previous year, and more than 41,000 Guides to Understanding Breast Cancer, publications that describe and provide insight on topics such as diagnosis, treatment, recovery or disease management, were distributed at no charge. In addition, over 200,000 people visited lbbc.org for information and to connect with others sharing their experiences.
This year, LBBC will continue to expand its webinar program, introduce community meetings to new cities in the United States and host specialized national conferences. In addition, Breast Cancer: InFocus, a new series of specialized guides addressing the unique needs of special populations including men, the LGBTQ community and minorities managing chronic conditions in addition to breast cancer will be introduced.
“The effect that last year’s program had on LBBC was extraordinary. We want to build on the momentum in year two so that even more people can benefit from LBBC’s services,” said Manoj Bhargava, founder of Living Essentials.
“5-hour ENERGY® introduced LBBC to millions of people and we are thrilled to again be partnering with an organization that believes so strongly in our vision of a world where no one impacted by breast cancer feels uninformed or alone,” said Kevin Gianotto, LBBC’s associate director of marketing and corporate partnerships. “The joy of working with the 5-hour ENERGY® team is their commitment to LBBC’s work to help those in need.”
About 5-Hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.
About Living Beyond Breast Cancer
LBBC’s mission is to connect people with trusted breast cancer information and a community of support. National conferences, monthly webinars, regional community meetings, the Guides to Understanding Breast Cancer and a toll-free Breast Cancer Helpline are just a few examples of the services that are provided, always at little or no cost. For more information, visit lbbc.org.