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Melissa Skabich
PCE Communications mskabich@pcecommunications.com (973) 760-9926

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5-hour ENERGY® Introduces Sour Apple Extra Strength in Camouflage Wrapper

New flavor aims for outdoor enthusiasts

Farmington Hills, MI - September 6, 2013 – The safe enjoyment of outdoor sports demands alertness and clarity.  To help outdoor enthusiasts feel energized, Living Essentials, is introducing new Sour Apple flavored Extra Strength 5-hour ENERGY®, which will make its debut in September 2013.  The new offering will bear a camouflage wrapper, and target hunters, fishermen and other outdoor enthusiasts.

New Sour Apple Extra Strength“5-hour ENERGY® shots are ideal for outdoor enthusiasts,” said Scott Henderson, president of Living Essentials. “Outdoor sports require vigilance and clear thinking, and 5-hour ENERGY® products help provide the feeling of energy and alertness outdoor enthusiasts will appreciate. The product’s size and convenience are also a big plus.”

He added, “Sour Apple’s camouflage wrapper is pretty cool, too.”

Sour Apple flavored Extra Strength 5-hour ENERGY® will be available in a wide variety of retailers including sporting, convenience, food, drug, and mass merchants including Wal-Mart.

About 5-Hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. Extra Strength 5-hour ENERGY® shots contain caffeine comparable to 12 ounces of the leading premium coffee.  It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.

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Original Extra Strength Decaf

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No sugar crash. 5-hour ENERGY® contains no sugar.
©2014 Living Essentials

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Individual results may vary.

Original 5-hour ENERGY® contains caffeine equivalent to a cup of the leading premium coffee. Extra Strength 5-hour ENERGY® contains caffeine equivalent to 12 ounces of the leading premium coffee. Limit caffeine products to avoid nervousness, sleeplessness and occasional rapid heartbeat. Decaf 5-hour ENERGY® contains about as much caffeine as a half cup of decaffeinated coffee.