Living Essentials Introduces Cherry Flavored 5-hour ENERGY®

Sales to Support the Special Operations Warrior Foundation

Farmington Hills, MI – April 14, 2014 –Living Essentials, LLC continues to support military causes with the introduction of a new, limited edition cherry flavor of 5-hour ENERGY®. From May 1 through July 31, 2014, Living Essentials will donate five cents from the sale of every specially marked red, white and blue bottle of cherry flavored 5-hour ENERGY® to the Special Operations Warrior Foundation (SOWF), a top-rated nonprofit organization that supports the military’s special operations forces and their families through college scholarships, family services, and financial stipends.  The minimum guaranteed donation is $75,000.

“We are honored that Living Essentials is sharing proceeds from sales of the limited edition cherry flavored 5-hour ENERGY® shot with the SOWF,” said Vice Admiral and Navy SEAL (Ret.) Joe Maguire, president of the Special Operations Warrior Foundation.  “This donation will go a long way toward supporting the families of America’s special operations troops and our wounded operators,” said Maguire.

Since 1980, over 900 Special Operations personnel have lost their lives on operational missions or during intense training programs; and over 1,000 children survive these oft-unsung heroes.

“With over 140 students eligible for college each year, and 650 students in the pipeline for future scholarships, the Warrior Foundation’s financial need is approximately $125 million,” said Maguire.

The SOWF has 139 students enrolled in colleges and universities across the country.  In 2012, the organization provided $3.9 million in scholarship grants, financial aid and beneficiary support to families of fallen SOF personnel, and to wounded and hospitalized SOF personnel.

“SOWF is a small organization that does tremendous work for America’s heroes and their families,” said Manoj Bhargava, founder, 5-hour ENERGY®.  “This program will not only raise money to SOWF’s efforts, but it will bring to light a cause that deserves much more attention.”

About 5-Hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.

About the Special Operations Warrior Foundation
The Special Operations Warrior Foundation (SOWF) was founded in 1980 to serve the military’s special operations forces and their families. A tax-exempt 501 (c) (3) nonprofit organization, the SOWF is dedicated to ensuring no-cost college scholarship grants and educational counseling to the children surviving special operations personnel who lose their life in the line of duty. Additionally, the SOWF provides funds to the families of severely wounded and hospitalized special operations personnel to meet their immediate financial needs.

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