15 May We’re Expanding our eSports Presence with New Counter Logic Gaming Sponsorship
We are thrilled to announce our new sponsorship of Counter Logic Gaming (CLG), North America’s premier eSports organization, fielding players that compete at the highest levels in the most popular competitive video games. This sponsorship, along with the recent deal with the Detroit Renegades, further expands our presence in the eSports arena. Check out the new eSports section of our website for more information.
As part of the deal, a CLG team house will be renamed the 5-hour ENERGY® house, complete with custom branding. In addition, keep an eye out for CLG’s “Choose Your Extra Strength” campaign, where fans will vote on their favorite jersey design that is based off one of the Extra Strength 5-hour ENERGY® flavors. CLG’s League of Legends team will reveal the jersey during the NA LCS Summer Split. The sponsorship also includes specialized video content, apparel branding, social media activations and giveaways.