Confetti Craze, Cake Creators—and August Birthdays Everywhere!
By 5-hour ENERGY
If you're wondering what’s in the stars for 5-hour ENERGY’s® new Confetti Craze flavor, here’s your sign: more people are born in August than in any other month. It’s a little-known but true birthday boom — August reigns supreme in total birth numbers across the U.S. This fun fact makes Confetti Craze, with its sweet, birthday cake inspired flavor, feel like the ultimate party-in-a-bottle.
Instant Birthday Surprises—Only in NYC
To celebrate the new flavor, 5-Hour Energy hit the streets of New York with an unexpected twist: impromptu birthday parties for passersby! Complete with decorations, costumes, cakes, and yes, Confetti Craze shots, these surprise flash celebrations turned everyday moments into joyous shindigs. The energy was contagious, the smiles were real—and the cake vibe was spot on. See it in action here:(Instagram)
Cake Creators Spotlight: A Confetti Challenge
We teamed up with a number of standout cake-baking creators whose TikTok magic helped us sprinkle even more joy into the launch. Here are just a few:
- @hausplans wowed us with an oversized Confetti Craze Layer Cake—using a cement mixer, forklift and confetti blower on the job site. It must be seen to be appreciated!
Watch here: hausplans’ Confetti Craze Layer Cake TikTok
- @cadescakes made a large 5-hour ENERGY® bottle out of cake, mixing the shot directly into the batter. The realistic detail is pretty spectacular.
Watch here: cadescakes’ Confetti Craze Cupcake Tower TikTok
- @everythingjustbaked put his own twist on an oversized bottle – using spray on frosting and a massive amount of sprinkles:
Watch here: everythingjustbaked’s Confetti Bark TikTok
Why August, Cake Creators & NYC Surprises Make Perfect Synergy
- August-born party people: With more birthdays landing in August, our cake-and-energy vibe hits home for a huge crowd.
- Creative storytelling: Each creator blends baking artistry with vibrant visuals, mirroring the energy boost, celebratory spirit and birthday cake flavor of Confetti Craze.
- Spontaneous joy: From homemade cakes to birthday confetti on the streets of New York—every moment feels like a mini celebration.
What Confetti Craze Brings to You
Whether you're powering through your day or celebrating an August birthday, Confetti Craze brings that mini party straight to you. Sweet, sparkly, and zero-sugar—it's the perfect pick-me-up when you need an energy boost that feels festive.
Feeling inspired? Grab a bottle and bake! Or better yet, if it’s your birthday (especially if it's in August), tag us—@5HourEnergy—and use #ConfettiCraze.
Shout out to Haus Plans, Cade’s Cakes, Everything Just Baked, and the delighted New Yorkers who made our launch a real confetti-filled celebration. Let’s keep celebrating—one shot at a time!
