A Candy Aisle Classic, Reimagined
By 5-hour ENERGY
Following a wave of successful candy-inspired flavor launches, like Cotton Candy and Fruity Rainbow, 5-hour ENERGY® went back to the candy shop for a new nostalgic flavor – Red Licorice.
Sweet, chewy, and instantly recognizable, red licorice has been a go-to treat since 1929 - and it’s still going strong, with millions of pounds produced every year in all kinds of shapes, flavors and styles.
Launched just ahead of National Licorice Day (April 12), the new flavor captures the nostalgic taste of red licorice. Think juicy, bright strawberry sweetness with a subtle tangy kick- all packed into one smooth, craveable sip. It’s everything you love about red licorice, reimagined in a convenient energy shot.
So… which classic red licorice candy does it remind you of? On online debate has started – check out these videos to see what others are saying:
Why Nostalgia Tastes So Good
Nostalgic flavors are having a moment, bringing comfort and fun to everyday food and drinks. Red Licorice taps into that trend, transforming a classic candy experience into a convenient, on-the-go energy boost – perfect for wherever your day takes you.
Energy That Keeps Up
Each Extra Strength 5-hour ENERGY(R) shot includes:
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230 mg of caffeine (about the same as a premium 12 oz. coffee)
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B-vitamins and essential nutrients
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Zero sugar
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Zero calories
So, you get the bold flavor of red licorice candy - without the sugar crash typically associated with candy.
Get It Before It’s Gone
Red Licorice is available for a limited time, online at 5hourEnergy.com and Amazon.