Celebrate National Bomb Pop Day (6/25) with Firework Freeze: The Nostalgic Taste of Summer, Recharged 

National Bomb Pop Day is June 25th, but do you know the history of the iconic summertime treat?  

As covered in Parade Magazine, “in 1955, two employees from Merritt Foods—a Kansas City-based ice cream novelty company—were driving from Memphis back home to Kansas City and brainstorming ideas for a new kind of ice pop. D.S. “Doc” Abernethy and James S. Merritt wanted something eye-catching, multi-flavored and unmistakably American. By the time they arrived home, they had it: a red, white and blue rocket-shaped popsicle with six fins, three stacked layers of flavor and a name that perfectly captured the moment. And on July 30, 1955, the Bomb Pop was officially born.”  

Depending on where you’re from, you might know it as a different name. As Parade states: “For over 30 years, the Bomb Pop dominated freezer aisles and ice cream truck windows across the country. That’s when Popsicle—a much bigger and more widely distributed brand—launched its own three-layered, rocket-shaped treat: the Firecracker. Same cherry, lime and blue raspberry combo. Same exact vibe, except packaged under a different name and a slightly different shape.” 

Whatever you grew up calling them, there’s no mistaking that iconic red, white, and blue frozen treat that defines summer. Now, 5-hour ENERGY® is tapping into that nostalgia in a whole new way, with the recent launch of the aptly named Firework Freeze. 

Firework Freeze delivers a bold, layered flavor experience in every energy shot. Twist one open and you’ll get: 

It’s everything you remember about the iconic freezer pop flavors, reimagined in a convenient, no-melt format you can enjoy anytime, anywhere -now with a caffeinated energy boost. 

Firework Freeze is built for wherever summer takes you. Whether you’re heading to the beach, road-tripping, or gearing up for a backyard BBQ, it’s an easy way to keep the energy going. Enjoy it chilled or at room temperature - no freezer needed. 

With summer celebrations on the horizon - and excitement building around America’s 250th anniversary - Firework Freeze captures the spirit of “Americana” at its best. The flavor feels both nostalgic and fresh, making it the perfect companion for everything from Fourth of July festivities to everyday summer adventures.