Why are more people choosing energy shots and drinks instead of coffee in the morning?
According to the National Institutes of Health, 1 in 10 Americans now turns to energy drinks as their primary caffeinated beverage - and that number continues to grow, especially among Gen Z and Millennials. One of the biggest reasons for this shift is convenience. Traditional coffee often requires time to brew, access to a kitchen or café, and isn’t always ideal for busy mornings. In contrast, energy drinks offer a ready-to-consume, on-the-go energy solution that fits seamlessly into fast-paced routines.
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